Project Description

Vision

Though there are similar design tools available on the market, each one of them has its own choice of behavioral factors that affect the simulation. As different design decisions arose in projects, we would like to determine our own choice of pedestrian walking behavioral factors. Consequently, we can revise our design based on the given simulation.

In example shown, the field of peripheral vision and attraction to a wider space are the factors we desired.

Given a similar pedestrian heatmap result with that in spatial syntax, we believe the authenticity of our grasshopper script.

We foresee this design tool can bring great value to the ACE (retail) in the following aspects:

  1. Visualize the pedestrian traffic for designers
  2. Facilitate the process of plan modification (I.e. Determining the store size, escalator location, and hallway shape, etc.)
  3. Produce diagrams to convince clients.

What does this idea accomplish:

Analysis of spatial layout and human activities patterns in shopping malls. This design tool comes in 2 parts which are storefront visibility test and agent simulation.

This dual design tool can produce a series of diagrams as follows:

Storefront visibility test:

  1. Analysis of storefront visibility while in movement
  2. Analysis of general storefront visibility from all angles
  3. Analysis of visibility from stores to hallway
  4. Analysis of visibility level with combined data set
  5. Infographics

Agent Simulation:

  1. Agent movement (with/ without considering storefronts)
  2. Agent distribution map
  3. Heatmap of footfall

Video Presentation