7-Eleven Lab Store

Ninety years later and just two miles from the original location where the 7-Eleven convenience concept was born, CallisonRTKL’s Dallas 7-Eleven Lab Store is another first of its kind. This C-store concept has evolved to focus on curation and innovation. One of a handful of new test stores that 7-Eleven plans to open in the US, these stores will provide an innovation platform where the company can experiment with new products, experiences and store designs.

The one-off space holds true to its local neighborhood of West Dallas with corrugated metal, brick and warm wood finishes, colorful art installations, and photos of the original location. The unique retail experience zones combined with flexible fixture designs and signage supports a diverse and future-forward retail initiative.