Posts about Architecture

Reviving the “Lost” Art of Visual Merchandising

It’s time for a revival of window displays, argues CallisonRTKL’s Ignaz Gorischek. Visual merchandising is important not only for a company’s sales but also for its brand. When you’re walking around a mall or shopping district, what is the first thing that draws your eye to a store? The answer for most people, myself included, […]

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DATÜM: Citizen Health

As healthcare costs continue to increase, operators are exploring new delivery models and social platforms to personalize the provision of healthcare services. Companies are pouring resources into this field to create more personalized, secure and affordable health and wellness options.   Mobile Health Influence There is no denying that the age of social interaction and […]

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When the bling doesn’t bring the cha-ching: Changing demographics and consumer preferences complicate the jewelry industry

CallisonRTKL’s Dave Scurlock discusses recent trends in jewelry retail and posits why the industry needs a massive dose of innovation. In the years preceding the financial market crash in 2008, it wasn’t just pop culture icons rocking diamond-studded, over-the-top bling. Young couples were saving to spend on engagement and wedding rings, a girl’s dream was […]

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There and Back Again: Finding Harmony Between Branding and Design

Hospitality design requires differentiation in both branding and design in order to be successful, says CallisonRTKL’s Kevin Ketschek.  Some of my purist design friends thought I was crazy when I left a past job at an interior design firm to work for a hospitality brand. This, they said, was the equivalent of selling out; my […]

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Building from the Heart

CallisonRTKL LA Office Volunteers with Passive Building Project in Tecate, Mexico Everyone knows the beer, and many a tourist has frequented its spa and ranch resorts, but far fewer are familiar with the small community known as Cerro Azul in Tecate. Located in Baja California, Mexico just across the border from San Diego and accessed […]

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