Bret Wiggins discusses how to design the retail environment in a way that taps into the shopper psyche. It’s no secret that the experience of shopping is an emotional one. Retailers have long studied consumer behavior to uncover new patterns and insight that inform marketing and branding strategy in pursuit of heightened sales and loyalty. […]
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The ball has dropped, the champagne popped and everyone’s on a health kick, at least for the next few weeks. That’s right: 2017 is officially upon us. And to be honest, not many people are sad to see 2016 go. It wasn’t an easy year, but history has shown us that the toughest times can […]
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CRTKL’s Kenneth Turner predicts how towers will change, develop and innovate in the coming years. It’s a well-known and oft-quoted statistic: by the year 2050, 70% of the world’s population will live in urban areas. What we don’t yet know is what portion of that 70% will live, work or play in skyscrapers. Though […]
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CRTKL’s Nick Hyams discusses the benefits of a next generation Private Rented Sector model for more mature tenants As architects, we’re expected to come up with solutions to problems within the built environment. At its simplest, this is the design and implementation of a tactic that meets our client’s need, be it a better store […]
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CRTKL’s Matt Billerbeck and Caye Burry explore the trends that will likely appear in malls this year. Shopping as a cross-generational pastime remains a popular leisure and social activity. But retail is changing at a rapid clip, and the modern shopper is looking for much more than acquisition of material goods and a frictionless transaction. […]
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