Bret Wiggins discusses how to design the retail environment in a way that taps into the shopper psyche. It’s no secret that the experience of shopping is an emotional one. Retailers have long studied consumer behavior to uncover new patterns and insight that inform marketing and branding strategy in pursuit of heightened sales and loyalty. […]
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The ball has dropped, the champagne popped and everyone’s on a health kick, at least for the next few weeks. That’s right: 2017 is officially upon us. And to be honest, not many people are sad to see 2016 go. It wasn’t an easy year, but history has shown us that the toughest times can […]
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CRTKL’s Matt Billerbeck and Caye Burry explore the trends that will likely appear in malls this year. Shopping as a cross-generational pastime remains a popular leisure and social activity. But retail is changing at a rapid clip, and the modern shopper is looking for much more than acquisition of material goods and a frictionless transaction. […]
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Associate Jayme Schutt discusses her creative process, the message behind brands and how retailers can capitalize on customization. Retailers have always seen the importance of creating a brand—something that shouts from the rooftop, “This is who we are!” And, in a world where the consumer is personalizing almost everything, it only makes sense that retail […]
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The shopping season is upon us. CRTKL’s Joan Insel talks retail branding and how the smartest retailers will stand out this year. While Silent Night may be a time-tested holiday classic, silent nights are perhaps a retailer’s worst nightmare. As technology and online shopping expand their grip, retailers are looking for new ways to attract […]
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