CallisonRTKL’s Ignaz Gorischek debates the importance of the ever-discussed “retail experience.” They tout its importance everywhere. They say it’s what all millennials want. It’s this big meaningless, meaningful word: experience. And if you’re at all like me, you’re getting tired of hearing this word associated with retail. Trendy news sources keep telling us that retailers […]
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At CallisonRTKL, we’re used to complicated design challenges. But one of our latest jobs started with a list of unexpected ingredients: A famous 11th century Chinese poet who loved to cook A wildly successful Beijing restauranteur with a taste for US expansion An L.A.-based theme park icon …and the key to it all: Roast Duck […]
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It’s time for a revival of window displays, argues CallisonRTKL’s Ignaz Gorischek. Visual merchandising is important not only for a company’s sales but also for its brand. When you’re walking around a mall or shopping district, what is the first thing that draws your eye to a store? The answer for most people, myself included, […]
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CallisonRTKL’s Dave Scurlock discusses recent trends in jewelry retail and posits why the industry needs a massive dose of innovation. In the years preceding the financial market crash in 2008, it wasn’t just pop culture icons rocking diamond-studded, over-the-top bling. Young couples were saving to spend on engagement and wedding rings, a girl’s dream was […]
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What do Tesla, Airbnb and Amazon have in common? They’re all shifting the paradigm for quality of life and the built environment. Tesla was founded over a decade ago upon the hallowed ground of Silicon Valley and launched the first Tesla Roadster in 2008. Four years later, the company and its prolific founder Elon Musk […]
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