Consumers are changing but are companies? Claire Propsting interviews CallisonRTKL Senior Associate Vice President Sarah Kimes about how multi-channel marketing, new status symbols and mission-driven branding are changing in 2018. Branding: it’s what the savviest consumers love to hate. And when done right, what they hate to love. For the cynics among us, the very […]
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In 30 years, more than a quarter of the world’s population will be Muslim. This overwhelmingly young, tech-savvy demographic has been largely untapped by mainstream companies in the US and Europe, but that’s all about to change. Muslims used to adapt existing products and brands to suit them, but armed with an entrepreneurial spirit and […]
Read More ›CRTKL’s Rashard Willingham explores potential innovations for the co-working industry. The co-working market makes up 0.7% of the U.S. office market, and since 2014, providers of shared offices have leased more than 3.7 million SF in leases of 20,000 SF and larger. Co-working spaces promote growth, innovation and diversity. The offer a variety of work […]
Read More ›This is the final entry in a series of exploratory posts by some of CallisonRTKL’s resident design experts on how design impacts the guest experience—from hotels to workplaces, retail stores, hospitals and everywhere in between—and the common elements and strategies we leverage to create spaces that are people-centric, experiential and memorable. Ever since scientist Jonas […]
Read More ›This is the fourth in a series of exploratory posts by some of CallisonRTKL’s resident design experts on how design impacts the guest experience—from hotels to workplaces, retail stores, hospitals and everywhere in between—and the common elements and strategies we leverage to create spaces that are people-centric, experiential and memorable. As retail designers, there’s nothing […]
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