GREAT design, the management expert Gary Hamel once said, is like Justice Potter Stewart’s famous definition of pornography — you know it when you see it. You want it, too: brain scan studies reveal that the sight of an attractive product can trigger the part of the motor cerebellum that governs hand movement. Instinctively, we reach out […]
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The branding of cities today is playing important roles in the regeneration of many of our forgotten downtowns. This isn’t just a matter of telling people that all is well, that the dark days are over. Young people are flocking back to downtown areas in spite of, or maybe because of, their shortcomings. Suburban blandness […]
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Last month, we announced the opening of our newest office in São Paulo, Brazil. Before leaving to set up operations in South America, RTKL’s Camila Simas discussed why she’s looking forward to relocating to Brazil, what she’ll miss most about London and gave us a glimpse of her life outside the RTKL walls.
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The future of sustainability rests with large collaborative networks, rather than lone visionaries.
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The branding of cities … it’s an interesting idea that’s been getting a lot of play lately. In my role as a brand strategist for RTKL, I hear a buzz. From clever slogans (Omaha’s “Rare. Well Done.”) to proprietary apps (I AMsterdam), cities the world over are embracing their identities and communicating them in sophisticated […]
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