The branding of cities today is playing important roles in the regeneration of many of our forgotten downtowns. This isn’t just a matter of telling people that all is well, that the dark days are over. Young people are flocking back to downtown areas in spite of, or maybe because of, their shortcomings. Suburban blandness […]
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The branding of cities … it’s an interesting idea that’s been getting a lot of play lately. In my role as a brand strategist for RTKL, I hear a buzz. From clever slogans (Omaha’s “Rare. Well Done.”) to proprietary apps (I AMsterdam), cities the world over are embracing their identities and communicating them in sophisticated […]
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Like many pedestrian environments, the waterfront community of Fells Point, Baltimore, where RTKL’s headquarter office is located, is patrolled by police on Segway-style vertical scooters. I know this because while I recently window-shopped during a warm January lunch break, I was almost run over by one. I never heard the vehicle come up behind me […]
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Parts one and two of this series looked at L.A.’s past and explained the city’s present state. Part three offers solutions to guide the future and sites other major cities as ideal examples.
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Part one of this series explored the birth of L.A.’s car culture. Part two will take a glimpse into the day to day lives of the average Los Angeles commuter from an urban planner’s perspective. When thinking about how this road could become more efficient, I decided to consider my own schedule. My morning commute […]
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