Consumers are changing but are companies? Claire Propsting interviews CallisonRTKL Senior Associate Vice President Sarah Kimes about how multi-channel marketing, new status symbols and mission-driven branding are changing in 2018. Branding: it’s what the savviest consumers love to hate. And when done right, what they hate to love. For the cynics among us, the very […]
Read More ›Posts about Workplace
How retail’s focus on brand authenticity, heritage and education are transforming workplace design Think of the last store that wowed you. The things you loved about it, whether you realize it or not, stem from deep brand authenticity, engaging spaces and a seamless education on the space and its products. In our workplace practice, CallisonRTKL’s […]
Read More ›Designing for flexibility and human connections in dense urban environments Sometimes cities just “pop.” It’s typically caused by events beyond our control, like New York’s surge after World War II when other capital cities were destroyed, or an economic phenomenon like the flood of tech companies in Silicon Valley. But thoughtful design, architecture and planning […]
Read More ›CRTKL’s Rashard Willingham explores potential innovations for the co-working industry. The co-working market makes up 0.7% of the U.S. office market, and since 2014, providers of shared offices have leased more than 3.7 million SF in leases of 20,000 SF and larger. Co-working spaces promote growth, innovation and diversity. The offer a variety of work […]
Read More ›This is the second in a series of exploratory posts by some of CallisonRTKL’s resident design experts on how design impacts the guest experience—from hotels to workplaces, retail stores, hospitals and everywhere in between—and the common elements and strategies we leverage to create spaces that are people-centric, experiential and memorable. At CallisonRTKL, we design buildings, […]
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