December 21, 2014  by

GlobalShop 2014

Callison Director Joan Insel spotlighted the emerging global trends transforming retail design in her presentation, “Retail Trends Around the World” at this year’s GlobalShop 2014. Joan, who recently received design:retail’s Retail Design Influencer of the Year award, is Callison’s retail strategist and the point person for positioning, branding and trend forecasting. Here are the trends that Joan sees driving the path of retail:

  1. Community + Connection
    While technology has enabled stronger social connections, technology has also made us more disconnected than ever. As a response, brands are creating more localized, or differentiated, experiences for face-to-face interactions.
  2. Hybrid Retail
    From shared incubator spaces and co-tenanting strategies to new hybrid retail concepts, companies — and even their competitors — are sharing space to tell a bigger story while saving money and creating community.
  3. Think Globally, Act Locally
    Brands are adopting the environmental movement’s phrase, “think globally, act locally,” and applying it to their retail model. This means sourcing goods that come from around the world and providing access to them in local communities.
  4. Convenience
    In our time-starved days, who doesn’t want convenience and the ability to move through the day with ease? Providing quick and efficient access to the product will be essential for retailers moving forward.
  5. Secret Shops
    As communities grow around shared interests, the concept of members-only clubs or secret shops is gaining momentum. Letting consumers feel elite or “in the know” among their peers has become a popular concept in customer-driven industries.
  6. Telling Stories
    Holistic, immersive experiences, in-store workshops and sharing knowledge create opportunities to make a moment into a memory. Cultivating a story around a product and letting the customer discover it creates experiential shopping experiences.
  7. 2014: The Year of the Man
    In the world of retail, women have typically been on top. While female customers will continue in this dominant position, brands and retailers have the opportunity for a much more personalized, sophisticated one-to-one conversation with their male customers.
  8. Size Matters
    To reduce real estate, rent and build-out costs, retailers are looking for ways to save money, from limiting the number of full-time employees to creating smaller sized stores.
CallisonRTKL

CallisonRTKL

For more than five decades, Callison and RTKL have created some of the world’s most memorable and successful environments for developers, retailers, investors, institutions and public entities. In 2015, our two practices came together under the Arcadis umbrella, expanding our sphere of influence and the depth and breadth of our resources. Our team is comprised of nearly 2,000 creative, innovative professionals throughout the world who are committed to advancing our client’s businesses and enhancing quality of life.
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