Customers have become makers – and sellers – and collaborators
Customers have gotten used to a more DIY environment and we expect that this will stick around well after businesses open. Brands can meet this expectation by leveraging their expertise to support people as they participate in making– everything from their own dinner to their own furniture.
“There was a restaurant that already had a farm to table service model, they ended up becoming like a small market– helping to promote the local farmers that they were already connected with.“
Action points:
Facilitate DIY
Identify areas where your brand can offer a “kit” form of your product or service. This could be a restaurant providing a gourmet meal kit for a family dinner at home, or a gym offering a personalized workout kit that aligns with your training regimen.
Enable cross-collaboration for your customers
With the examples above, could the meal kit turn into a fun online cooking and cocktail class? Could the gym become a collaborative work-out?
“Working from home has transformed the way we do business. […] For Zeel, it means launching Virtual Wellness at the end of March to give remote teams access to guided stretch, yoga, and meditation instruction, helping employees thrive individually and grow with their colleagues on screen.”
Samer Hamadeh, Zeel Founder and CEO
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