Customers expect brands to work towards a better future
Customers know that major companies have significantly more resources than they have individually and will direct their purchases as investments into a better future. As companies adapt to amplify the voice of their customers, they also must use their resources to contribute to social responsibility, diversity and sustainability.
Action Points:
Learn from your customers
What are their goals and what issues do they care about?
Take a stance – it hurts to be silent
Amplify target audience goals to wider audience
Think holistically about a better future
Support non-profits, spread information, use infrastructure for more than just product
“We are seeing a lot of businesses shift their operations to help in the crisis – producing PPE, using their hospitality spaces to become facilities for health care. It’s inspiring.”
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